3 million constituents screened
Young Life wanted to establish a way to segment and identify potential donors out of a database with three million constituents. They used WealthEngine to ensure that they did not miss prospective major donors.
Young Life needed to narrow down their target list of prospects from three million, so that they could run an effective targeted campaign.
They utilized WealthEngine to screen for prospects, compile missing information on constituents and target information on prospective donors’ giving capacities.
Young Life has a better understanding of who their prospects are and have been able to find donors that would have otherwise been missed without WealthEngines screening capabilities.
“WealthEngine has been really helpful for us, and everyone in our department sees the benefit of it.” – Tommy Blatts, Development Associate