36% Increase in Donations in 1 Year
Center Theatre Group is one of the largest theater companies in the country. Their 50-year heritage makes them one of the most influential nonprofits in Arts & Culture. The company consists of three iconic centers of art including the Ahmanson Theatre, the Mark Taper Forum, and the Kirk Douglas Theatre. Moreover, the organization believes that theatre creates an extraordinary connection between artists and audiences that begins on the stage.
Center Theatre Group wanted to look beyond their average annual audience. In other words, their intent was to find donors that could help support their three theaters, outside of their existing audience base of 500,000 people.
WealthEngine recognized that the company’s passionate audience had untapped potential in helping them find new donors. With this in mind, the best solution was to leverage their existing donor base.
WealthEngine’s Inner Circle feature was able to identify connections between donors and board members. This further enabled WealthEngine to help the organization build out a stronger donor pipeline. Leveraging these insights, Center Theater Group created a junior board made up of promising young executives, namely the Fringe Board.
Through the use of Inner Circle, the nonprofit could create a new group of active participants in their Fringe Board. As a result, Center Theatre Group realized a 36% Year-on-Year increase in overall donations.
This was possible through the growth seen in new gifts. For example, one member who had never previously given gave a gift of $1,000. Thus, through such instances, the organization realized its goal of finding new donors outside their core audience.