Top Prospects Found With Over $1M in Major Gift Potential
Colorado State University, a thriving campus with $355.9M in endowment, had just launched the planning and silent phase of their 7 year campaign. They needed WealthEngine’s help in order to reach out to over 500,000 alumni, parents, and faculty to identify untapped potential.
In order to launch their campaign, CSU needed to identify qualified major gift prospects from a large pool of alumni, faculty, parents, visitors, veterinary and agricultural clients, etc. They also needed to ramp up their staffing in major gifts, prospect research, and identification.
Colorado State University leveraged WealthEngine to screen individuals and tap into previously unidentified prospects for their campaign. CSU has maintained a regular schedule of screening to keep their database fresh and updated, following WealthEngine’s systematic approach to fill out their pipeline with unidentified prospects.
Since their initial screening, CSU has manually verified 7,300 records and has found 15-20 previously unknown $1M+ prospects. The university was able to surpass their goal and raise $524.7M, a full six months ahead of schedule.
“Our experience manually verifying records over the years we’ve used WealthEngine has proven that the information WealthEngine provides is getting better and better. This manual verification process has also helped raise the confidence level of our development officers. We now need to do less verification, because we are confident of the data, and our gift officers share that confidence.” – Jim Beikler, Assistant Manager of Prospect Research