Double Number of Major Gifts Received

An animal welfare organization needed to see the big picture of their large donor base as well as understand how to target donors on an individual level.  WealthEngine used models to help them better understand their donors.

The Goal

This animal welfare organization needed a 360 profile on their donor base of over 50,000 donors so that the development team could target individuals in the most efficient way.

WealthEngine’s Solution

They worked with WealthEngine to create predictive models for major giving, planned giving, annual giving, and a cluster model to indicate each constituent’s level of connection to the organization.

The Result

The organization doubled the number and value of major gifts, created a case to hire additional development staff, and grew their legacy program from 600 to 675 members.